You shouldn't have to replace your phone system to find out how the calls went
CallTrackingMetrics is attribution with a contact centre bolted on: tracking numbers, IVR, routing, queues, a softphone. That's a lot of product, and if you need it, it's a fair buy. But it means the analysis is a feature of the system that carries your calls, so getting better analysis means migrating your telephony. Callix never touches the call path.
Built for any team that sells on the phone
- Healthcare
- Real estate
- Insurance
- Financial services
- Education
- Contact centres
CallTrackingMetricsAgencies and marketing teams who want attribution and the phone system from one vendor: tracking numbers, routing rules, queues, softphone, and campaign reporting for clients.
CallixTeams who already have a phone system they're happy with and a call-handling problem they can't see. We read recordings from whatever produced them and score every one against criteria you set.
Anything carrying your calls has to be migrated to be replaced.
CTM sits inside the call route, which is what makes the bundle convenient and what makes leaving it expensive. Callix reads the recording after the fact, so adding us changes nothing about how a call reaches your team.
CTM is the better buy if this is you.
If you are replacing telephony anyway, a bundle is a saving rather than a trap.
- You want routing, IVR, queues, and tracking numbers from the same vendor as your reporting.
- You're replacing a phone system anyway, so the bundle is a saving rather than a lock-in.
- Your open question is which campaigns and keywords produce calls.
- You need white-label sub-accounts tied to the telephony itself.
We'd rather lose the demo than the hour after it.
CallTrackingMetricsIn the call path. It carries the call, so it also reports on it.
CallixBeside the call path. We read recordings and never decide how a call is delivered, which is why adding us changes nothing operationally.
CallTrackingMetricsTelephony migrationBecause analysis is bundled with the phone system, changing the analysis usually means changing the phone system: numbers, routing, and the way your team answers.
CallixNothing movesSetup is pointing us at your recordings. If you leave, your phones are untouched, because they were never ours. Live in 3–5 business days on Starter.
CallTrackingMetricsA plan tier plus usage: numbers, minutes, texts, and transcription each metered on top, so the real monthly figure is usually well above the advertised tier.
CallixA published base with analysed hours included, then one per-hour rate past that. Unlimited users on Scale, so a bigger team doesn't mean a bigger bill.
CallTrackingMetricsReporting organised around sources, numbers, and routing outcomes: the marketing question.
CallixCoaching organised around the conversation: lead quality and agent scores out of 100, objections, missed opportunities, and a recommended next step, each quoted from the transcript so a manager can act without listening to the call.
CallTrackingMetricsReporting is shaped by the tracking model the platform ships with.
CallixYou set the criteria and the weighting, and any question you want answered becomes a column across every call. Sector rubric packs on Growth and Scale; a rubric and fields built around your own process on Custom.
Reviewed August 2026. We describe what each product is built for rather than publishing a feature table, because those are wrong within weeks and the ✗ column is always the part that's wrong. Check current specifics on each vendor's own site.
Keep your phone system. Add the part that reads the calls.
Replacing a working phone stack to get call analysis is a large change for a small benefit. Callix sits on top of the recordings you already produce, so the analysis is the only thing that changes.
Analysis as the product, not a tier
Scoring every call is the whole job here, not a feature bolted to routing and IVR. Every minute of every recording is graded for lead quality, agent performance, sentiment, objections, red flags, and missed opportunities.
No migration, no porting, no retraining
Your numbers, routing, and queues stay exactly where they are. Nobody has to learn a new softphone, and there is no cutover weekend to schedule around your busiest month.
Scored on criteria you write
Define what a good call means for your business, weight each criterion by what it is worth to you, and turn any question about any call into a sortable column. Adjust it whenever your offer or your script changes.
A report after every call
Reps get the specific coaching note, managers get a ranked queue of the calls worth listening to, and QA gets full coverage instead of a sample. Sales quality improves because the feedback arrives while the call is still fresh.
Pay for analysis, not for the whole platform
A published base with hours included and a flat per-hour rate after. Agencies, in-house marketing teams, SMBs, and owner-operators buy the layer they were missing without paying for a contact centre they already have.
Bring a recording you already have. We'll score it live.
Nothing here touches your phones.
Every call your existing system already recorded, transcribed, scored, and filterable by agent, language, and outcome. Live in 3–5 business days on Starter.
| Name | Source | Treatment interest | Sales agent | Hot / not | Language |
|---|---|---|---|---|---|
| Yusuf Hamdan | Unknown | - | Noor Aydin | Cold | French |
| Marco Silva | Unknown | Dental implants | Salma Nasser | Warm | Spanish |
| James Coleman | All-on-4 | Karim Aziz | Hot | English | |
| Amara Chukwu | Veneers (eMax) | Karim Aziz | Warm | English | |
| Elodie Bernard | Dental implants | Noor Aydin | Warm | French | |
| Javier Morales | Unknown | Implants and crowns | Nadia Toure | Warm | Spanish |
| Isabelle Faure | Dental implants | Omar Sayed | Cold | French | |
| Nadine Farouk | Invisalign | Mira Ahmed | Hot | French | |
| Carlos Ruiz | Dental implants | Sami Kaya | Warm | Spanish |
Built for the teams the enterprise tools price out.
SMBs
Five to fifty people, revenue arriving over the phone, and nobody with a spare afternoon to review calls by hand.
Agencies
Prove the leads you sent were real, and show a client exactly where their front desk lost the ones that weren't.
In-house marketing
You already know which campaigns ring the phone. This is the half of the funnel that starts after someone picks up.
Business owners
One login, plain-language scores, and the calls worth listening to picked out for you. No analyst in the middle.
Before you sign either. Including us.
- 1Do we actually want to change how calls are delivered, or only understand them better?
- 2If we ever leave this vendor, what breaks: a dashboard, or our phones?
- 3What is the real monthly cost once numbers, minutes, and transcription are counted?
- 4Can we define our own scoring criteria and columns, and change them when priorities move?
- 5Does every call get analysed, or only calls on tracked numbers?
Questions we get asked.
Not the parts that carry your calls. If you rely on their routing, queues, IVR, or tracking numbers, keep them. Callix sits on the recordings and answers a different question: how well the conversation went, and what to do about it. Running both is normal and we'd rather set that expectation now.
Their feature set moves often enough that you should check their documentation rather than take our word for it. Two things are worth testing side by side. First, how much of the analysis you can define yourself: your own criteria, your own weighting, your own columns across every call, changed without a support ticket. Second, whether the output is written for a marketer or for the person managing the floor. Ask both vendors to add a custom scoring criterion live during a demo.
Yes, and it's a common shape. Different clients care about different things, which is exactly why the criteria and columns are set per workspace rather than fixed by us. What we don't do is give you the phone numbers themselves, so pair us with whatever tracking you already resell.
Put your sales floor
on autopilot.
See what Callix hears in your very next call. Book a demo.