WhatConverts counts the leads. Somebody still has to explain the ones that died.
WhatConverts captures leads across calls, forms, and chat, marks which ones were real, and ties them back to the marketing that produced them. For an agency proving ROI to a client, that's the right product and we don't cover forms or chat at all. But 'qualified: yes' is the end of its sentence and the beginning of ours.
Built for any team that sells on the phone
- Healthcare
- Real estate
- Insurance
- Financial services
- Education
- Contact centres
Agencies and marketers proving marketing performance: leads from calls, forms, and chat in one place, marked qualified or not, attributed back to source for client reporting.
CallixThe awkward conversation that follows. When a client says the leads are rubbish, Callix shows whether the callers were unqualified or whether the client's own front desk lost them.
A real lead, lost at the front desk, still reports as a win.
Lead tracking closes the row at \u201cqualified\u201d. That is the right answer for the marketing conversation and a useless one for the client asking why none of their good leads booked.
Inbound call · 07:42 · Google Ads / roofing
Marked by a reviewer
- Lead quality82 / 100 — budget confirmed, ready this quarter
- Agent score54 / 100 — script skipped, no close attempted
- ObjectionAsked about timing twice; never answered
- MissedNo appointment offered before hang-up
- Next stepCall back today with two slots and a firm date
A real lead, lost at the front desk. In a lead report this is a success.
WhatConverts is the right product if this is you.
For client-facing lead reporting across calls, forms, and chat, we do not compete and should not.
- You need leads from calls, forms, and chat in one place, attributed to source.
- Client-facing lead volume and quality reporting is the deliverable.
- Marketing spend decisions are what this data has to inform.
- Nobody at the client will act on call-handling feedback, so proving handling is wasted effort.
We'd rather lose the demo than the hour after it.
The lead: captured, marked qualified or not, attributed to a source.
CallixThe conversation: transcribed, scored out of 100, and explained line by line.
Calls, forms, and chat together, which is the point of it.
CallixCalls, in depth. If your question spans forms and chat, we're the wrong shape and you should keep them.
A lead is marked qualified or not, usually by a person reviewing it, so the label is as consistent as whoever applied it.
CallixA score with its reasoningLead quality is scored against criteria you defined, applied identically to every call, with the evidence quoted from the transcript: what they wanted, whether they matched, which objection stopped them, and what the rep should have said instead.
The client, about whether the marketing worked.
CallixThe client, about whether their team answered the phone properly. Different conversation, and the one that usually saves the retainer.
A plan tier plus usage stacked on top: numbers, minutes, form and chat leads, transcription.
CallixA published base with analysed hours included, then one per-hour rate. Unlimited users on Scale, so adding the client's staff as viewers costs nothing.
Reviewed August 2026. We describe what each product is built for rather than publishing a feature table, because those are wrong within weeks and the ✗ column is always the part that's wrong. Check current specifics on each vendor's own site.
Counting the leads is half of it. We explain the ones that died.
WhatConverts is built to prove marketing worked, and for an agency reporting to a client that matters. Callix is built for the next question the client asks: these leads were real, so why did so few of them book?
Every call scored, minute by minute
Lead quality, agent score, sentiment, objections, red flags, and missed opportunities on every recording. Marking a lead as qualified tells you it was real. Scoring the call tells you it was lost when nobody offered a second appointment time.
Reporting that survives the awkward question
Agencies get to show a client exactly where their own front desk lost the leads that were delivered. It turns a defensive conversation about lead quality into a shared problem with a fix attached.
Your qualification rules, written by you
Set the criteria and the weighting per client rather than accepting one definition of a qualified lead. Any question a client cares about becomes a column across their whole call table, ready to filter and export into the monthly report.
A fix after every call
Each call returns a coaching note naming what was missed and what to say next time. Clients who act on it book more from the same spend, which is the retention argument that actually holds.
Per hour, with every seat included
A published base with hours included and a flat rate after. Unlimited users on Scale means every client contact, account manager, and receptionist can have a login without the bill moving.
Bring a recording you already have. We'll score it live.
The slide that saves the retainer.
When a client says the leads were rubbish, this is the call where the lead was ready to buy and their own team let it go. It is a difficult meeting either way, but it is no longer your word against theirs.
The sales agent contacted a lead who previously expressed interest in all-on-four implants. The agent collected basic information, acknowledged the lead’s existing dental work, and promised a treatment plan and cost estimate after consulting a dentist. The lead agreed to send photos and wait for the detailed document.
No objections recorded.
No red flags detected.
Built for the teams the enterprise tools price out.
SMBs
Five to fifty people, revenue arriving over the phone, and nobody with a spare afternoon to review calls by hand.
Agencies
Prove the leads you sent were real, and show a client exactly where their front desk lost the ones that weren't.
In-house marketing
You already know which campaigns ring the phone. This is the half of the funnel that starts after someone picks up.
Business owners
One login, plain-language scores, and the calls worth listening to picked out for you. No analyst in the middle.
Ask before the next client review. Including us.
- 1Do we need to count leads better, or handle them better? Be honest about which one is losing the money.
- 2When a client says the leads are bad, what can we actually show them?
- 3Is anyone reviewing calls today, and would they act on scoring if they had it?
- 4Can we define our own criteria per client without vendor involvement?
- 5Does every call get scored, or only ones attached to a tracked lead?
Questions we get asked.
Not for lead reporting. If the job is showing a client how many qualified leads their spend produced across calls, forms, and chat, that's what WhatConverts is built for and we don't cover forms or chat at all.
It answers a narrower question. Marking a lead qualified tells you the enquiry was real. Scoring tells you what the caller wanted, which objections came up, what the agent missed, what the sentiment was on both sides, and what to do next, on every call and against criteria you set. One settles a marketing argument, the other settles an operations one.
Yes, and the criteria are set per workspace, because a dental practice and a roofing company do not have the same definition of a good call. Many agencies run lead reporting for the client conversation and Callix for the operations conversation.
Put your sales floor
on autopilot.
See what Callix hears in your very next call. Book a demo.