Tags describe a call before it happens. We describe what was said.
Retreaver's whole idea is the tag: caller data, CRM fields, and campaign attributes attached to a call so it can be routed and reported on. It's a clean model and it works. But every tag is something you knew before anyone spoke. The most valuable information about a call is created during it, and no routing platform is listening for that.
Built for any team that sells on the phone
- Healthcare
- Real estate
- Insurance
- Financial services
- Education
- Contact centres
RetreaverPerformance marketers and lead generators routing calls by tags, caller data, and CRM attributes, with reporting tied back to source and buyer.
CallixTeams accountable for the conversation itself. Every recording transcribed and scored against your own criteria, with the calls worth attention surfaced automatically.
Tags are things you already knew.
Source, campaign, state, caller ID: all true before the phone rang. The facts that decide whether the call was worth having are created while people are talking, and only a transcript has them.
Enough to route the call and report on it. Nothing about how it went.
- 0:41Wants a full replacement, not a repair
- 1:58Insurance claim already approved
- 3:12Asked twice about timing, never got an answer
- 6:04No appointment offered before the call ended
Retreaver is the right fit if this is you.
If the problem is where calls land, this page is not for you and that is fine.
- Routing by tags, caller data, or CRM attributes is the problem you're solving.
- You need decisions made in real time, before the call connects.
- You want pure pay-as-you-go telephony with no monthly package.
- Your calls go to buyers you don't employ, so coaching isn't on the table.
We'd rather lose the demo than the hour after it.
RetreaverWhat you knew beforeTags are attached from data you already hold: the source, the campaign, the CRM record, the caller's number.
CallixWhat was actually saidEverything we produce is derived from the conversation. Intent, objections, whether price was discussed, whether an appointment was offered, whether the caller qualified, and how the agent handled all of it, scored and quoted line by line.
RetreaverBefore the call connects: routing, tagging, distribution.
CallixAfter it ends, usually within a minute of hang-up.
RetreaverTags, rules, and destinations.
CallixThe criteria a call is judged on and the weight each carries. Any question you want answered about every call becomes a column you can filter, sort, and export by. Sector rubric packs on Growth and Scale; a rubric and fields built around your own process on Custom.
RetreaverThe person managing campaigns and buyer relationships.
CallixThe person managing the people. Scores, coaching notes, and flagged calls are written for a floor lead or an owner, not an analyst.
RetreaverStays useful however good your agents get.
CallixStays useful however well your calls are routed. Complements, not substitutes.
Reviewed August 2026. We describe what each product is built for rather than publishing a feature table, because those are wrong within weeks and the ✗ column is always the part that's wrong. Check current specifics on each vendor's own site.
Tags describe a call before it happens. We describe what was said.
Retreaver's tag model is clean and it routes well, because it works from what you already knew when the phone rang. Callix works from the conversation itself, which is where the things you did not know are.
Data that comes out of the call
Caller data and campaign attributes tell you where a call came from. Scoring tells you what happened inside it: intent, objections, the price question that went unanswered, the booking that was one sentence away.
Every minute, every call
Full-call analysis rather than metadata on a routing record. Lead quality, agent score, sentiment, red flags, and missed opportunities on all of it, so nothing depends on a tag being set correctly beforehand.
Define your own signals
You set the scoring criteria and their weights, and any question you want answered becomes a column across the whole call table. New campaign, new offer, new qualifying question: add it and it applies going forward without touching your routing.
Post-call reports that improve the next one
Each call returns a plain-language coaching note. Buyers get better handling on the leads you send, and your own team gets a weekly scorecard built from every call rather than the three someone had time to review.
Per hour, unlimited users
Agencies, lead-gen teams, SMBs, and owner-operators pay for the hours they analyse. Adding a client, a buyer, or a manager as a viewer on Scale does not change what you owe.
Bring a recording you already have. We'll score it live.
Everything here came out of the conversation.
No tag supplied any of it. Intent, qualification, objections, what the agent missed, and the next step, each anchored to the moment in the call it came from.
The sales agent contacted a lead who previously expressed interest in all-on-four implants. The agent collected basic information, acknowledged the lead’s existing dental work, and promised a treatment plan and cost estimate after consulting a dentist. The lead agreed to send photos and wait for the detailed document.
No objections recorded.
No red flags detected.
Built for the teams the enterprise tools price out.
SMBs
Five to fifty people, revenue arriving over the phone, and nobody with a spare afternoon to review calls by hand.
Agencies
Prove the leads you sent were real, and show a client exactly where their front desk lost the ones that weren't.
In-house marketing
You already know which campaigns ring the phone. This is the half of the funnel that starts after someone picks up.
Business owners
One login, plain-language scores, and the calls worth listening to picked out for you. No analyst in the middle.
Questions for both. Including us.
- 1Are we trying to change where calls land, or what happens on them?
- 2Do we have any measure of call quality today beyond duration and tags?
- 3Can we add a new question about every call ourselves, and have it applied to calls already recorded?
- 4How quickly after a call ends is the analysis available?
- 5What happens to our recordings: retention, deletion, and whether they train anyone's model.
Questions we get asked.
No. Retreaver makes routing decisions in real time; Callix analyses recordings afterwards. If routing is what you need, keep it and add us beside it.
Yes. If the call is recorded somewhere we can reach, it can be transcribed and scored regardless of what routed it.
That's usually the fastest payback. Score every call, group the scores by source, and the publishers sending unqualified callers stop being a suspicion and start being a column you can sort by.
Put your sales floor
on autopilot.
See what Callix hears in your very next call. Book a demo.